How do you make sure your creative vision is communicated across several types of media? Find a good production artist. Every media has its own quirks and specifications. The production artist makes sure the design looks consistent whether it is produced in a printed brochure a website or a video. Each media will handle color differently, so the production artists job is to make sure the file is color corrected to reproduce properly. Typically, the production works together with a creative director or project manager to make sure the artwork is reproduced to the customer’s expectations. The production artist prepares comprehensive layouts for client review and final digital mechanicals. At the end of the process the production artist archives the digital files.