“Fred its great that you’ve been here. You’ve helped us take the business to the next level.” Andy said to me one morning as we walked out of LA Fitness. I had been freelancing with his company for about 6 months at that time. I was successful with them because I went to the meetings and listened to their ideas and saw their vision for the company. I then took that knowledge and put together training videos, advertising collateral and sales presentations that helped them communicate more effectively to their staff and customers. Before I came along many of the ideas they discussed were never fully explored because they were too busy to follow up themselves. As their staff grew it became harder and harder to explain their vision and impart technical skills to each individual. It was a mountain to climb.